ProLicht realises the rebranding of JYSK on the german market.

JYSK is an international retail chain selling »everything for the home«. The JYSK Group consists of over 3,000 stores in 50 countries worldwide. In 1984, the first JYSK store was opened in Germany under the name DÄNISCHES BETTENLAGER.

The rebranding of the »DÄNISCHES BETTENLAGER« to »JYSK« was implemented in Germany by the ProLicht group. This involved approximately 170 facilities in various german states (including Berlin, Brandenburg, Lower Saxony, Bremen).The implementation of the rebranding included the measurements, the production of the lighting and advertising elements, the installation and the logistics concept for the implementation within 2 months.